Design is exploration
Every project starts with thorough requirements elicitation. We define business goals and align stakeholder expectations for the product.
We conduct preliminary research of your competitors, target audience, and market to identify the most beneficial design solutions
After deep investigation, our team establishes the product structure and generates design ideas to address business goals and customer pain points.
At this stage, our team turns ideas into concrete prototypes by creating wireframes, a style guide, mockups, and a clickable prototype.
In the end, we conduct usability testing to review overall user interaction with the product.